5/21/2023 0 Comments Pinterest campaignThe target market for the car was young adults on the edge of major life milestones – marriage, starting a family, buying a house – events which are often planned on Pinterest. Honda’s simple but effective Pinterest marketing campaign was developed around the launch of the CR-V, which had the tagline “get out and live life”. Best Pinterest influencer activation: Honda Keeping the audience updated in realtime and ending with buyable pins increases the engagement around the yard sale. The concept fits really well with Pinterest, which has no shortage of boards that are aimed at inspiring DIY wannabes. All 127 items went on sale, their prices at least double that paid, with all proceeds going to charity. Once the journey was over they became the first brand to utilize buyable pins feature. Along the way, they bought and transformed items and kept the Pinterest audience updated in real time. Krylon drove a van through the six states and 690 miles of the world’s longest yard sale. After these commercials had aired, Krylon set out to prove the concept would work in real life. The campaign started with a lighthearted TV spot that showed a family buying yard sale items, spray painted them, and then sold them back to the same owner for a huge profit. Krylon’s Pinterest marketing campaign centered around the idea that spray paint can take an old, worthless item and make them beautiful and valuable. Best use of buyable Pins: Krylon spray paint
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